TThe 2017 Sunshine EXPO® Tradeshow, taking place Sunday, July 23, 2017 at the beautiful Gaylord Palms Resort in Kissimmee, FL, unites top management, interested buyers and key decision-makers from throughout the food, beverage, fuel and grocery retailing industries.

For more than 30 years, if you are in the c-store and/or petroleum industries, the EXPO has been THE event to do business. We've now expanded with thousands of industry leaders from across the Southeast participating and over 350 exhibit booths, the 2017 Sunshine EXPO® is a key destination for the region's top buyers for c-store chains, grocery stores, major oil, wine, beer and spirits retailers and wholesalers.

Plus, with the power of the Florida Retail Federation behind the 2017 Sunshine EXPO® Tradeshow, this event continues expanding to include more retail formats to better serve the needs of retailers in the Southeast and their key suppliers and vendors.

Here are just a few of the highlights of what you can expect in 2017:

  • The Sunshine EXPO® Tradeshow shifted to just ONE Day!
  • Expanded partnerships with the Retail Beverage Council and the Florida Grocers Association that includes dedicated education sessions and dedicated pavilions on the show floor.
  • Meet with the largest c-store chains and build relationships with independent operators.
  • More than 60% of attendees are involved in making decisions for products and services, compared with 38% -- the average for tradeshows nationally.
  • Connect with top management and decision makers – over two-thirds of attendees are Directors, VP’s or CEOs/COO’s
  • Some of the best parties in the industry provide exceptional fun and networking!

WHY Should YOU Attend the Sunshine EXPO®?

Learn from Industry Experts in informative, interactive education sessions and leave with knowledge and take-aways that will accelerate your business to the next level!
  • Explore and find exciting new products, services, equipment and programs on the tradeshow floor that will have strong impact and profitability to your business. Meet with the industry’s most innovative manufacturers and service providers.
  • Be visible and get noticed by attending the many networking opportunities throughout the Sunshine EXPO including fun and newly revamped receptions and social events for you to connect and for your company to thrive and grow.

The Sunshine EXPO® is Global

The Sunshine EXPO® has truly become a global event, with the 2017 EXPO featuring the most diverse international group of attendees and exhibitors in the event's 30+ year history. Eight different countries were represented including:

  • Canada
  • Puerto Rico
  • Jamaica
  • Chile
  • Brazil
  • Vietnam

Who should attend?

Top management who are responsible for making strategic decisions regarding your business as well as those involved with finding and implementing products and services to take your company to the next level.

Anyone in the food, fuel, convenience, grocery, liquor/beer/wine retailing industry in Florida and surrounding states. Food service companies, and beer, wine and spirits manufacturers and distributors. Manufacturers of food, beverage and equipment, food brokers, fuel dispenser manufacturers, suppliers, wholesalers, technology companies, service providers, loss prevention professionals and more!

Click here to begin your attendee registration.

Who Should Exhibit?

Regional, national and international manufacturers, distributors and service providers who want to reach the unprecedented market power of the Southeast U.S, including:

  • Foodservice companies
  • Beer, wine and spirits manufacturers and distributors
  • Manufacturers of food, beverage and equipment
  • Food Brokers
  • Fuel dispenser manufacturers
  • Suppliers
  • Wholesalers
  • Technology Companies
  • Service Providers

Sunshine EXPO “Non-Exhibiting Vendor Companies" Policy

The Sunshine EXPO does not allow NON-EXHIBITING VENDORS to participate as an attendee in the Sunshine EXPO or have access to the tradeshow floor without registering as a non-exhibiting supplier. This fee is equal to (1) booth ($2,250 and includes 3 company personnel registrations). If found in violation without the non-exhibiting supplier registration paid, they will be escorted from the premises. If you have questions about non-exhibiting vendors please contact Joanna Wolff at or call 850.877.5178.

How to Exhibit?

Click here to download a FREE Exhibitor Prospectus Guide.

Click here to begin the registration process.

If you have any questions, call Joanna Wolff at 850.877.5178 or


The Sunshine EXPO®, powered by the Florida Retail Federation and taking place July 20 - 24, is the premier trade show for retailing in the state of Florida.

With attendees from all across the southeast U.S. and suppliers from around the country, the EXPO is a not-to-miss event for retailers to find new ideas, products and services that help grow and strengthen their business.